Goals
The project´s main goals are:
- To be self-sustaining
- To have a permanent income
- To standardize processes
- To have complete knowledge of the different areas comprised by the workshop
- To raise funds for the Ex Convento San Dieguino
Internal goals have been set within the workshop to achieve these objectives
Short-term goals:
- To attract and develop partnerships with universities, hotels, and travel agencies in the areas of Cholula and Puebla
- To create awareness and spread information about the workshop through government´s Secretaría de Turismo of Cholula and Puebla
- To create a partnership with Centro Sustenta and help the Cihuame women to have the opportunity to take part in a social management certification program
- To broadcast the workshop through the program “ Reto Proactivo Televisión”
- To develop an operational proccess plan that helps optimize time and resources
To qualify the CIHUAME women in the following areas:
- Achieving a better internal communication and agenda
- Training other community members to manage the workshop program
- Cover the goals of the workshop, namely, successful teaching of mole making
- To develop promotional material for the workshop.
- To develop advertisement strategies.
- To develop a web page
Long-term goals:
- To raise funds for the Cihuame women: recover initial investment to propel the mole workshop (money and resources)
- To raise funds for the restoration of the Ex Convento San Dieguino
- To maintain recurring customers and attract new ones